{"id":12653,"date":"2024-04-19T12:33:55","date_gmt":"2024-04-19T12:33:55","guid":{"rendered":"https:\/\/borges1896.com\/cz-sk\/?p=12653"},"modified":"2024-10-16T13:59:15","modified_gmt":"2024-10-16T13:59:15","slug":"borges-je-superbrands","status":"publish","type":"post","link":"https:\/\/borges1896.com\/cz-sk\/sk\/2024\/04\/19\/borges-je-superbrands\/","title":{"rendered":"BORGES JE SUPERBRANDS!"},"content":{"rendered":"

Organiz\u00e1cia Superbrands Slovakia u\u010feluje ka\u017edoro\u010dne ocenenie \u201eSuperbrands\u201c spolo\u010dnostiam p\u00f4sobiacim na\u00a0Slovensku. Cie\u013eom programu Superbrands je prezentova\u0165 pr\u00edklady hodn\u00e9 nasledovania pre\u00a0v\u0161etk\u00fdch, ktor\u00ed h\u013eadaj\u00fa in\u0161pir\u00e1ciu.<\/p>\n

Zna\u010dka Borges z\u00edskala ocenenie \u201eSuperbrands\u201c v rokoch 2024, 2022 a 2020.<\/p>\n

\"Borges<\/p>\n

\n

\u010co je to \u201eSuperbrand\u201c?<\/h2>\n

Zna\u010dka s ocenen\u00edm \u201eSuperbrand\u201c pon\u00faka spotrebite\u013eom v\u00fdznamn\u00e9 emocion\u00e1lne a\/alebo fyzick\u00e9 v\u00fdhody oproti konkuren\u010dn\u00fdm zna\u010dk\u00e1m, po ktor\u00fdch spotrebitelia t\u00fa\u017eia, uzn\u00e1vaj\u00fa a s\u00fa ochotn\u00ed za ne zaplati\u0165.<\/p>\n

O Superbrands<\/h2>\n

Superbrands je najviac v\u00e1\u017eenou nez\u00e1vislou svetovou organiz\u00e1ciou v\u00a0oblasti hodnotenia a\u00a0oce\u0148ovania obchodn\u00fdch zna\u010diek. U\u017e takmer 20 rokov identifikuje organiz\u00e1cia Superbrands tie najlep\u0161ie zna\u010dky v\u00a090 krajin\u00e1ch.<\/p>\n

Kol\u00edskou medzin\u00e1rodnej organiz\u00e1cie Superbrands je Ve\u013ek\u00e1 Brit\u00e1nia, kde projekt v\u00a0roku 1994 vznikol. Program Superbrands obnovil svoje p\u00f4sobenie na\u00a0Slovensku v\u00a0roku 2013.<\/p>\n

Viac inform\u00e1cii o\u00a0Superbrands si m\u00f4\u017eete pre\u010d\u00edta\u0165 na:\u00a0slovaksuperbrands.com<\/a><\/p>\n

Ako sa vyberaj\u00fa Superbrands na\u00a0Slovensku?<\/h2>\n

V\u00fdber najlep\u0161\u00edch zna\u010diek sa uskuto\u010dnil vo\u00a0viacer\u00fdch krokoch. V\u00a0\u00favodnej f\u00e1ze pracovali organiz\u00e1tori so\u00a0zoznamom v\u0161etk\u00fdch u\u00a0n\u00e1s existuj\u00facich zna\u010diek. V\u00a0\u010fal\u0161ej f\u00e1ze sa jednotliv\u00e9 zna\u010dky\u00a0filtrovali pod\u013ea obchodn\u00fdch v\u00fdsledkov,\u00a0ktor\u00e9 dod\u00e1va spolo\u010dnos\u0165\u00a0Bisnode\/Dun &\u00a0Bradstreet.\u00a0Nasledoval prieskum verejnej mienky realizovan\u00fd spolo\u010dnos\u0165ou INCOMIND, v\u00a0ktorom respondenti z\u00fa\u017eili v\u00fdber kandid\u00e1tov. Cenu aj\u00a0tento rok ude\u013eovala odborn\u00e1 komisia Brand Council, zlo\u017een\u00e1 z\u00a0expertov z\u00a0oblasti biznisu, komunik\u00e1cie, marketingu, m\u00e9di\u00ed a\u00a0marketingov\u00e9ho v\u00fdskumu, ktor\u00e1 okrem svojich \u00fasudkov vych\u00e1dza aj\u00a0z\u00a0prieskumu z\u00e1kazn\u00edckych preferenci\u00ed.<\/p>\n

\u010eakujeme za va\u0161u priaze\u0148 a za to, \u017ee aj v\u010faka v\u00e1m sa Borges<\/a> stal Superbrands.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Organiz\u00e1cia Superbrands Slovakia u\u010feluje ka\u017edoro\u010dne ocenenie \u201eSuperbrands\u201c spolo\u010dnostiam p\u00f4sobiacim na\u00a0Slovensku. Cie\u013eom programu Superbrands je prezentova\u0165 pr\u00edklady hodn\u00e9 nasledovania pre\u00a0v\u0161etk\u00fdch, ktor\u00ed…<\/p>\n","protected":false},"author":91401,"featured_media":12654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105],"tags":[],"class_list":["post-12653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-chut-a-zdravie"],"acf":[],"yoast_head":"\nBORGES JE SUPERBRANDS! - Borges \u010cesko a Slovensko<\/title>\n<meta name=\"description\" content=\"Borges z\u00edskal ocenenie Superbrands 2024 za kvalitu a d\u00f4veru z\u00e1kazn\u00edkov. 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