{"id":15373,"date":"2025-02-03T10:44:49","date_gmt":"2025-02-03T10:44:49","guid":{"rendered":"https:\/\/borges1896.com\/cz-sk\/2025\/02\/03\/borges-je-superbrands-2\/"},"modified":"2025-08-22T06:25:50","modified_gmt":"2025-08-22T06:25:50","slug":"borges-superbrands","status":"publish","type":"post","link":"https:\/\/borges1896.com\/cz-sk\/sk\/2025\/02\/03\/borges-superbrands\/","title":{"rendered":"ZNA\u010cKA BORGES Z\u00cdSKALA OCENENIE SUPERBRANDS PO DEVIATYKR\u00c1T"},"content":{"rendered":"<p data-start=\"55\" data-end=\"320\">Organiz\u00e1cia Superbrands Slovakia ka\u017edoro\u010dne ude\u013euje prest\u00ed\u017ene ocenenie \u201eSuperbrands\u201c firm\u00e1m p\u00f4sobiacim na Slovensku. Cie\u013eom tohto programu je vyzdvihn\u00fa\u0165 zna\u010dky, ktor\u00e9 sl\u00fa\u017eia ako pr\u00edklady hodn\u00e9 nasledovania, a in\u0161pirova\u0165 tak v\u0161etk\u00fdch, ktor\u00ed h\u013eadaj\u00fa \u00faspech a kvalitu.<\/p>\n<p data-start=\"322\" data-end=\"473\">Zna\u010dka Borges sa aj v rokoch 2015, 2016, 2017, 2018, 2020, 2021, 2022, 2024 a 2025 te\u0161ila z ocenenia \u201eSuperbrands\u201c, \u010do potvrdzuje jej dlhodob\u00fa silu a d\u00f4veru zo strany spotrebite\u013eov.<\/p>\n<h2 data-start=\"475\" data-end=\"499\"><strong data-start=\"475\" data-end=\"499\">\u010co je to Superbrand?<\/strong><\/h2>\n<p data-start=\"501\" data-end=\"744\">Zna\u010dka, ktor\u00e1 z\u00edska titul \u201eSuperbrand\u201c, sa vyzna\u010duje t\u00fdm, \u017ee pon\u00faka spotrebite\u013eom v\u00fdnimo\u010dn\u00e9 emocion\u00e1lne alebo fyzick\u00e9 v\u00fdhody oproti konkurencii. Tieto zna\u010dky s\u00fa predmetom \u017eelania a uznania zo strany z\u00e1kazn\u00edkov, ktor\u00ed s\u00fa ochotn\u00ed za ne zaplati\u0165.<\/p>\n<h2 data-start=\"746\" data-end=\"775\"><strong data-start=\"746\" data-end=\"775\">O organiz\u00e1cii Superbrands<\/strong><\/h2>\n<p data-start=\"777\" data-end=\"1067\">Superbrands je renomovan\u00e1 glob\u00e1lna organiz\u00e1cia, ktor\u00e1 u\u017e viac ako dve dek\u00e1dy hodnot\u00ed a oce\u0148uje zna\u010dky po celom svete. V s\u00fa\u010dasnosti identifikuje tie najlep\u0161ie zna\u010dky v 90 krajin\u00e1ch. Organiz\u00e1cia, ktor\u00e1 vznikla v roku 1994 vo Ve\u013ekej Brit\u00e1nii, obnovila svoje p\u00f4sobenie na Slovensku v roku 2013.<\/p>\n<h2 data-start=\"1069\" data-end=\"1103\"><strong data-start=\"1069\" data-end=\"1103\">V\u00fdber Superbrands na Slovensku<\/strong><\/h2>\n<p data-start=\"1105\" data-end=\"1661\">V\u00fdber zna\u010diek pre titul \u201eSuperbrands\u201c na Slovensku prebiehal v nieko\u013ek\u00fdch f\u00e1zach. V \u00favodnej f\u00e1ze organiz\u00e1tori pracovali so zoznamom v\u0161etk\u00fdch dostupn\u00fdch zna\u010diek. Potom nasledovalo filtrovanie pod\u013ea obchodn\u00fdch v\u00fdsledkov, ktor\u00e9 poskytla spolo\u010dnos\u0165 Bisnode\/Dun &amp; Bradstreet. \u010ealej sa uskuto\u010dnil prieskum verejnej mienky realizovan\u00fd spolo\u010dnos\u0165ou INCOMIND, ktor\u00fd u\u017e\u0161\u00ed v\u00fdber kandid\u00e1tov z\u00fa\u017eil na z\u00e1klade preferenci\u00ed spotrebite\u013eov. Na z\u00e1ver rozhodovala odborn\u00e1 komisia Brand Council, zlo\u017een\u00e1 z expertov z oblast\u00ed biznisu, marketingu, m\u00e9di\u00ed a marketingov\u00e9ho v\u00fdskumu.<\/p>\n<p data-start=\"1663\" data-end=\"1691\"><strong data-start=\"1663\" data-end=\"1691\">\u010eakujeme za Va\u0161u Podporu<\/strong><\/p>\n<p data-start=\"1693\" data-end=\"1886\">Sme v\u010fa\u010dn\u00ed za va\u0161u priaze\u0148, ktor\u00e1 pomohla zna\u010dke <a href=\"https:\/\/borges1896.com\/cz-sk\/sk\/\">Borges<\/a> z\u00edska\u0165 tento prest\u00ed\u017eny titul. Ocenenie Superbrands n\u00e1s motivuje na\u010falej pon\u00faka\u0165 kvalitn\u00e9 produkty, ktor\u00e9 s\u00fa ob\u013e\u00faben\u00e9 u na\u0161ich z\u00e1kazn\u00edkov.<\/p>\n<p data-start=\"1888\" data-end=\"2005\" data-is-last-node=\"\">Viac inform\u00e1ci\u00ed o organiz\u00e1cii Superbrands n\u00e1jdete na str\u00e1nke: <a href=\"https:\/\/slovaksuperbrands.com\" target=\"_new\" rel=\"noopener\" data-start=\"1950\" data-end=\"2004\">slovaksuperbrands.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organiz\u00e1cia Superbrands Slovakia ka\u017edoro\u010dne ude\u013euje prest\u00ed\u017ene ocenenie \u201eSuperbrands\u201c firm\u00e1m p\u00f4sobiacim na Slovensku. Cie\u013eom tohto programu je vyzdvihn\u00fa\u0165 zna\u010dky, ktor\u00e9 sl\u00fa\u017eia&#8230;<\/p>\n","protected":false},"author":91401,"featured_media":17172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105],"tags":[],"class_list":["post-15373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-chut-a-zdravie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZNA\u010cKA BORGES Z\u00cdSKALA OCENENIE SUPERBRANDS PO DEVIATYKR\u00c1T - Borges \u010cesko a Slovensko<\/title>\n<meta name=\"description\" content=\"Zna\u010dka Borges z\u00edskala ocenenie Superbrands 2025! \ud83c\udfc6 Symbol kvality a d\u00f4very spotrebite\u013eov. 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