{"id":19461,"date":"2026-03-30T13:03:38","date_gmt":"2026-03-30T13:03:38","guid":{"rendered":"https:\/\/borges1896.com\/cz-sk\/?p=19461"},"modified":"2026-03-31T07:45:43","modified_gmt":"2026-03-31T07:45:43","slug":"borges-ziskal-ocenenie-superbrands-2026","status":"publish","type":"post","link":"https:\/\/borges1896.com\/cz-sk\/sk\/2026\/03\/30\/borges-ziskal-ocenenie-superbrands-2026\/","title":{"rendered":"ZNA\u010cKA BORGES Z\u00cdSKALA OCENENIE SUPERBRANDS U\u017d DESIAT\u00dd KR\u00c1T"},"content":{"rendered":"<p data-start=\"92\" data-end=\"327\">Organiz\u00e1cia Superbrands Slovakia ka\u017edoro\u010dne ude\u013euje prest\u00ed\u017ene ocenenie \u201eSuperbrands\u201c zna\u010dk\u00e1m p\u00f4sobiacim na slovenskom trhu. Cie\u013eom programu je vyzdvihn\u00fa\u0165 tie, ktor\u00e9 predstavuj\u00fa pr\u00edklad kvality a \u00faspechu, a z\u00e1rove\u0148 in\u0161pirova\u0165 ostatn\u00fdch.<\/p>\n<p data-start=\"329\" data-end=\"544\">Zna\u010dka Borges z\u00edskala titul \u201eSuperbrands\u201c opakovane \u2013 v rokoch 2015, 2016, 2017, 2018, 2020, 2021, 2022, 2024, 2025 a 2026. Toto ocenenie potvrdzuje jej dlhodob\u00fa stabilitu, siln\u00fa poz\u00edciu na trhu a d\u00f4veru z\u00e1kazn\u00edkov.<\/p>\n<p data-start=\"546\" data-end=\"798\"><strong data-start=\"546\" data-end=\"572\">\u010co znamen\u00e1 Superbrand?<\/strong><br data-start=\"572\" data-end=\"575\" \/>Zna\u010dka s titulom \u201eSuperbrand\u201c prin\u00e1\u0161a spotrebite\u013eom v\u00fdrazn\u00fa pridan\u00fa hodnotu \u2013 \u010di u\u017e emocion\u00e1lnu alebo funk\u010dn\u00fa \u2013 v porovnan\u00ed s konkurenciou. Ide o zna\u010dky, ktor\u00e9 si z\u00e1kazn\u00edci ob\u013e\u00fabili, d\u00f4veruj\u00fa im a s\u00fa ochotn\u00ed za ne zaplati\u0165.<\/p>\n<p data-start=\"800\" data-end=\"1088\"><strong data-start=\"800\" data-end=\"829\">O organiz\u00e1cii Superbrands<\/strong><br data-start=\"829\" data-end=\"832\" \/>Superbrands je medzin\u00e1rodne uzn\u00e1van\u00e1 organiz\u00e1cia, ktor\u00e1 u\u017e viac ako 20 rokov identifikuje a oce\u0148uje v\u00fdnimo\u010dn\u00e9 zna\u010dky po celom svete. P\u00f4sob\u00ed v pribli\u017ene 90 krajin\u00e1ch a vznikla v roku 1994 vo Ve\u013ekej Brit\u00e1nii. Na Slovensku obnovila svoje aktivity v roku 2013.<\/p>\n<p data-start=\"1090\" data-end=\"1583\"><strong data-start=\"1090\" data-end=\"1126\">Ako prebieha v\u00fdber na Slovensku?<\/strong><br data-start=\"1126\" data-end=\"1129\" \/>Proces v\u00fdberu zna\u010diek pre titul \u201eSuperbrands\u201c prebieha v nieko\u013ek\u00fdch krokoch. Najsk\u00f4r sa vych\u00e1dza zo \u0161irok\u00e9ho zoznamu zna\u010diek, ktor\u00fd sa n\u00e1sledne zu\u017euje na z\u00e1klade obchodn\u00fdch v\u00fdsledkov (d\u00e1ta od Bisnode\/Dun &amp; Bradstreet). Nasleduje prieskum verejnej mienky realizovan\u00fd agent\u00farou INCOMIND, ktor\u00fd zoh\u013ead\u0148uje preferencie spotrebite\u013eov. Fin\u00e1lne rozhodnutie prij\u00edma odborn\u00e1 porota Brand Council, zlo\u017een\u00e1 z expertov z oblasti biznisu, marketingu, m\u00e9di\u00ed a v\u00fdskumu.<\/p>\n<p data-start=\"1585\" data-end=\"1789\"><strong data-start=\"1585\" data-end=\"1613\">\u010eakujeme za va\u0161u podporu<\/strong><br data-start=\"1613\" data-end=\"1616\" \/>Ve\u013emi si v\u00e1\u017eime va\u0161u priaze\u0148, v\u010faka ktorej zna\u010dka Borges z\u00edskala toto prest\u00ed\u017ene ocenenie. Je pre n\u00e1s motiv\u00e1ciou pokra\u010dova\u0165 v prin\u00e1\u0161an\u00ed kvalitn\u00fdch produktov, ktor\u00e9 m\u00e1te radi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organiz\u00e1cia Superbrands Slovakia ka\u017edoro\u010dne ude\u013euje prest\u00ed\u017ene ocenenie \u201eSuperbrands\u201c zna\u010dk\u00e1m p\u00f4sobiacim na slovenskom trhu. Cie\u013eom programu je vyzdvihn\u00fa\u0165 tie, ktor\u00e9 predstavuj\u00fa&#8230;<\/p>\n","protected":false},"author":91410,"featured_media":19470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[116,357,358,359],"class_list":["post-19461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk","tag-borges","tag-superbrands","tag-superbrands-slovakia","tag-oleje-borges"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZNA\u010cKA BORGES Z\u00cdSKALA OCENENIE SUPERBRANDS U\u017d DESIAT\u00dd KR\u00c1T - Borges \u010cesko a Slovensko<\/title>\n<meta name=\"description\" content=\"Organiz\u00e1cia Superbrands Slovakia ka\u017edoro\u010dne ude\u013euje prest\u00ed\u017ene ocenenie \u201eSuperbrands\u201c zna\u010dk\u00e1m p\u00f4sobiacim na slovenskom trhu. Cie\u013eom programu je vyzdvihn\u00fa\u0165 tie, ktor\u00e9 predstavuj\u00fa pr\u00edklad kvality a \u00faspechu, a z\u00e1rove\u0148 in\u0161pirova\u0165 ostatn\u00fdch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borges1896.com\/cz-sk\/sk\/2026\/03\/30\/borges-ziskal-ocenenie-superbrands-2026\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZNA\u010cKA BORGES Z\u00cdSKALA OCENENIE SUPERBRANDS U\u017d DESIAT\u00dd KR\u00c1T\" \/>\n<meta property=\"og:description\" content=\"Organiz\u00e1cia Superbrands Slovakia ka\u017edoro\u010dne ude\u013euje prest\u00ed\u017ene ocenenie \u201eSuperbrands\u201c zna\u010dk\u00e1m p\u00f4sobiacim na slovenskom trhu. Cie\u013eom programu je vyzdvihn\u00fa\u0165 tie, ktor\u00e9 predstavuj\u00fa pr\u00edklad kvality a \u00faspechu, a z\u00e1rove\u0148 in\u0161pirova\u0165 ostatn\u00fdch.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borges1896.com\/cz-sk\/sk\/2026\/03\/30\/borges-ziskal-ocenenie-superbrands-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Borges \u010cesko a Slovensko\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BorgesCeskoSlovensko\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-30T13:03:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T07:45:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borges1896.com\/app\/uploads\/\/2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"martin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"martin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/sk\\\/2026\\\/03\\\/30\\\/borges-ziskal-ocenenie-superbrands-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/sk\\\/2026\\\/03\\\/30\\\/borges-ziskal-ocenenie-superbrands-2026\\\/\"},\"author\":{\"name\":\"martin\",\"@id\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/sk\\\/#\\\/schema\\\/person\\\/8b7e41a6ef6b0c75e98243705cd92a25\"},\"headline\":\"ZNA\u010cKA BORGES Z\u00cdSKALA OCENENIE SUPERBRANDS U\u017d DESIAT\u00dd KR\u00c1T\",\"datePublished\":\"2026-03-30T13:03:38+00:00\",\"dateModified\":\"2026-03-31T07:45:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/sk\\\/2026\\\/03\\\/30\\\/borges-ziskal-ocenenie-superbrands-2026\\\/\"},\"wordCount\":310,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/sk\\\/2026\\\/03\\\/30\\\/borges-ziskal-ocenenie-superbrands-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/borges1896.com\\\/app\\\/uploads\\\/\\\/1-4.jpg\",\"keywords\":[\"Borges\",\"superbrands\",\"superbrands slovakia\",\"oleje borges\"],\"articleSection\":[\"Uncategorized @sk\"],\"inLanguage\":\"sk-SK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/sk\\\/2026\\\/03\\\/30\\\/borges-ziskal-ocenenie-superbrands-2026\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/sk\\\/2026\\\/03\\\/30\\\/borges-ziskal-ocenenie-superbrands-2026\\\/\",\"url\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/sk\\\/2026\\\/03\\\/30\\\/borges-ziskal-ocenenie-superbrands-2026\\\/\",\"name\":\"ZNA\u010cKA BORGES Z\u00cdSKALA OCENENIE SUPERBRANDS U\u017d DESIAT\u00dd KR\u00c1T - Borges \u010cesko a Slovensko\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/sk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/sk\\\/2026\\\/03\\\/30\\\/borges-ziskal-ocenenie-superbrands-2026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/sk\\\/2026\\\/03\\\/30\\\/borges-ziskal-ocenenie-superbrands-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/borges1896.com\\\/app\\\/uploads\\\/\\\/1-4.jpg\",\"datePublished\":\"2026-03-30T13:03:38+00:00\",\"dateModified\":\"2026-03-31T07:45:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/sk\\\/#\\\/schema\\\/person\\\/8b7e41a6ef6b0c75e98243705cd92a25\"},\"description\":\"Organiz\u00e1cia Superbrands Slovakia ka\u017edoro\u010dne ude\u013euje prest\u00ed\u017ene ocenenie \u201eSuperbrands\u201c zna\u010dk\u00e1m p\u00f4sobiacim na slovenskom trhu. 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