{"id":15250,"date":"2025-02-03T10:44:49","date_gmt":"2025-02-03T10:44:49","guid":{"rendered":"https:\/\/borges1896.com\/cz-sk\/?p=15250"},"modified":"2025-02-03T10:44:49","modified_gmt":"2025-02-03T10:44:49","slug":"borges-je-superbrands","status":"publish","type":"post","link":"https:\/\/borges1896.com\/cz-sk\/2025\/02\/03\/borges-je-superbrands\/","title":{"rendered":"BORGES JE SUPERBRANDS!"},"content":{"rendered":"<p>Organizace Czech Superbrands ka\u017edoro\u010dn\u011b ud\u011bluje cenu \u201eSuperbrands\u201c firm\u00e1m p\u016fsob\u00edc\u00edm v \u010cesk\u00e9 republice. C\u00edlem programu Superbrands je p\u0159edstavit p\u0159\u00edklady hodn\u00e9 n\u00e1sledov\u00e1n\u00ed v\u0161em, kte\u0159\u00ed hledaj\u00ed inspiraci.<\/p>\n<p><strong>Zna\u010dka <a href=\"https:\/\/borges1896.com\/cz-sk\/\">Borges<\/a> z\u00edskala ocen\u011bn\u00ed \u201eSuperbrands\u201c v roku 2025.<\/strong><\/p>\n<h2>Co je to \u201eSuperbrand\u201c?<\/h2>\n<p>Zna\u010dka s ocen\u011bn\u00edm \u201eSuperbrand\u201c nab\u00edz\u00ed spot\u0159ebitel\u016fm v\u00fdznamn\u00e9 emocion\u00e1ln\u00ed a\/nebo fyzick\u00e9 v\u00fdhody oproti konkuren\u010dn\u00edm zna\u010dk\u00e1m, kter\u00e9 si spot\u0159ebitel\u00e9 p\u0159ej\u00ed, uzn\u00e1vaj\u00ed a jsou ochotni za n\u011b zaplatit.<\/p>\n<h2>O zna\u010dk\u00e1ch Superbrands<\/h2>\n<p>Superbrands je nejuzn\u00e1van\u011bj\u0161\u00ed nez\u00e1visl\u00e1 organizace pro hodnocen\u00ed a uzn\u00e1v\u00e1n\u00ed zna\u010dek na sv\u011bt\u011b. Ji\u017e t\u00e9m\u011b\u0159 20 let identifikuje Superbrands nejlep\u0161\u00ed zna\u010dky v 90 zem\u00edch.<\/p>\n<p>Kol\u00e9bkou mezin\u00e1rodn\u00ed organizace Superbrands je Velk\u00e1 Brit\u00e1nie, kde byl projekt v roce 1994 zalo\u017een.<\/p>\n<p>V\u00edce informac\u00ed o zna\u010dce Superbrands najdete na adrese: <a href=\"https:\/\/www.czechsuperbrands.com\/\">https:\/\/www.czechsuperbrands.com\/<\/a>.<\/p>\n<h2>Jak se vyb\u00edraj\u00ed zna\u010dky Superbrands v \u010cesk\u00e9 republice?<\/h2>\n<p>V\u00fdb\u011br nejlep\u0161\u00edch zna\u010dek prob\u00edhal v n\u011bkolika kroc\u00edch. V po\u010d\u00e1te\u010dn\u00ed f\u00e1zi organiz\u00e1to\u0159i pracovali se seznamem v\u0161ech existuj\u00edc\u00edch zna\u010dek v zemi. V dal\u0161\u00ed f\u00e1zi byly zna\u010dky filtrov\u00e1ny podle obchodn\u00edch v\u00fdsledk\u016f dodan\u00fdch spole\u010dnost\u00ed Bisnode\/Dun &amp; Bradstreet. N\u00e1sledoval pr\u016fzkum ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed, kter\u00fd provedla spole\u010dnost INCOMIND a v n\u011bm\u017e respondenti z\u00fa\u017eili okruh kandid\u00e1t\u016f. Ocen\u011bn\u00ed i letos ud\u011blovala odborn\u00e1 komise Brand Council, slo\u017een\u00e1 z odborn\u00edk\u016f z oblasti obchodu, komunikace, marketingu, m\u00e9di\u00ed a marketingov\u00e9ho v\u00fdzkumu, kte\u0159\u00ed krom\u011b sv\u00e9ho hodnocen\u00ed vych\u00e1zej\u00ed tak\u00e9 z pr\u016fzkumu preferenc\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n<p>D\u011bkujeme za va\u0161i p\u0159\u00edze\u0148 a za to, \u017ee se Borges d\u00edky v\u00e1m stal Superbrands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organizace Czech Superbrands ka\u017edoro\u010dn\u011b ud\u011bluje cenu \u201eSuperbrands\u201c firm\u00e1m p\u016fsob\u00edc\u00edm v \u010cesk\u00e9 republice. C\u00edlem programu Superbrands je p\u0159edstavit p\u0159\u00edklady hodn\u00e9 n\u00e1sledov\u00e1n\u00ed&#8230;<\/p>\n","protected":false},"author":91401,"featured_media":15251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84],"tags":[],"class_list":["post-15250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-chut-zdravie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BORGES JE SUPERBRANDS! - Borges \u010cesko a Slovensko<\/title>\n<meta name=\"description\" content=\"Zna\u010dka Borges z\u00edskala ocen\u011bn\u00ed Superbrands 2025! \ud83c\udfc6 Symbol kvality a d\u016fv\u011bry spot\u0159ebitel\u016f. 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