{"id":19616,"date":"2026-04-22T09:04:36","date_gmt":"2026-04-22T09:04:36","guid":{"rendered":"https:\/\/borges1896.com\/cz-sk\/?p=19616"},"modified":"2026-04-22T09:04:36","modified_gmt":"2026-04-22T09:04:36","slug":"znacka-borges-ziskala-oceneni-superbrands-jiz-popate","status":"publish","type":"post","link":"https:\/\/borges1896.com\/cz-sk\/2026\/04\/22\/znacka-borges-ziskala-oceneni-superbrands-jiz-popate\/","title":{"rendered":"ZNA\u010cKA BORGES Z\u00cdSKALA OCEN\u011aN\u00cd SUPERBRANDS JI\u017d POP\u00c1T\u00c9"},"content":{"rendered":"
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Organizace Czech Superbrands ka\u017edoro\u010dn\u011b oce\u0148uje v\u00fdjime\u010dn\u00e9 zna\u010dky p\u016fsob\u00edc\u00ed na \u010desk\u00e9m trhu. Smyslem programu je inspirovat a uk\u00e1zat p\u0159\u00edklady hodn\u00e9 n\u00e1sledov\u00e1n\u00ed v oblasti budov\u00e1n\u00ed siln\u00fdch zna\u010dek.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Jsme hrd\u00ed na to, \u017ee zna\u010dka Borges obdr\u017eela presti\u017en\u00ed ocen\u011bn\u00ed \u201eSuperbrands“ ji\u017e pop\u00e1t\u00e9 aj v tomhle roce 2026<\/strong><\/p>\n

Co znamen\u00e1 b\u00fdt \u201eSuperbrand“?<\/strong><\/p>\n

Zna\u010dka s t\u00edmto ocen\u011bn\u00edm p\u0159in\u00e1\u0161\u00ed spot\u0159ebitel\u016fm v\u00fdrazn\u00e9 emocion\u00e1ln\u00ed a\/nebo praktick\u00e9 v\u00fdhody oproti konkurenci. Jde o zna\u010dky, kter\u00e9 lid\u00e9 aktivn\u011b vyhled\u00e1vaj\u00ed, d\u016fv\u011b\u0159uj\u00ed jim a jsou ochotni za n\u011b zaplatit.<\/h6>\n

O organizaci Superbrands
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\nSuperbrands je celosv\u011btov\u011b nejrespektovan\u011bj\u0161\u00ed nez\u00e1visl\u00e1 organizace zam\u011b\u0159en\u00e1 na hodnocen\u00ed a uzn\u00e1v\u00e1n\u00ed zna\u010dek. V\u00edce ne\u017e dv\u011b desetilet\u00ed identifikuje ty nejlep\u0161\u00ed z nich ve v\u00edce ne\u017e 90 zem\u00edch po cel\u00e9m sv\u011bt\u011b. Projekt vznikl v roce 1994 ve Velk\u00e9 Brit\u00e1nii, kde m\u00e1 dodnes sv\u00e9 s\u00eddlo.<\/p>\n

V\u00edce informac\u00ed najdete na: https:\/\/www.czechsuperbrands.com\/<\/a><\/p>\n

Jak prob\u00edh\u00e1 v\u00fdb\u011br v \u010cesk\u00e9 republice?<\/p>\n

<\/strong> Proces v\u00fdb\u011bru je d\u016fkladn\u00fd a v\u00edcef\u00e1zov\u00fd. Nejprve organiz\u00e1to\u0159i sestav\u00ed komplexn\u00ed seznam zna\u010dek p\u016fsob\u00edc\u00edch na trhu. Ten je n\u00e1sledn\u011b filtrov\u00e1n na z\u00e1klad\u011b obchodn\u00edch v\u00fdsledk\u016f poskytnut\u00fdch spole\u010dnost\u00ed Bisnode\/Dun & Bradstreet. Pot\u00e9 prob\u011bhne pr\u016fzkum ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed realizovan\u00fd agenturou INCOMIND, kter\u00fd okruh kandid\u00e1t\u016f d\u00e1le zu\u017euje. Fin\u00e1ln\u00ed rozhodnut\u00ed pak n\u00e1le\u017e\u00ed odborn\u00e9 komisi Brand Council, slo\u017een\u00e9 ze zku\u0161en\u00fdch expert\u016f z oblasti obchodu, marketingu, komunikace a m\u00e9di\u00ed, kte\u0159\u00ed sv\u00e1 hodnocen\u00ed kombinuj\u00ed s v\u00fdsledky z\u00e1kaznick\u00e9ho pr\u016fzkumu.<\/p>\n

D\u011bkujeme v\u00e1m za p\u0159\u00edze\u0148 a v\u011brnost \u2014 pr\u00e1v\u011b d\u00edky v\u00e1m nese Borges titul Superbrands ji\u017e pop\u00e1t\u00e9<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Organizace Czech Superbrands ka\u017edoro\u010dn\u011b oce\u0148uje v\u00fdjime\u010dn\u00e9 zna\u010dky p\u016fsob\u00edc\u00ed na \u010desk\u00e9m trhu. Smyslem programu je inspirovat a uk\u00e1zat p\u0159\u00edklady hodn\u00e9 n\u00e1sledov\u00e1n\u00ed…<\/p>\n","protected":false},"author":91410,"featured_media":19617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84],"tags":[],"class_list":["post-19616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-chut-zdravie"],"acf":[],"_links":{"self":[{"href":"https:\/\/borges1896.com\/cz-sk\/wp-json\/wp\/v2\/posts\/19616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/borges1896.com\/cz-sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/borges1896.com\/cz-sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/borges1896.com\/cz-sk\/wp-json\/wp\/v2\/users\/91410"}],"replies":[{"embeddable":true,"href":"https:\/\/borges1896.com\/cz-sk\/wp-json\/wp\/v2\/comments?post=19616"}],"version-history":[{"count":1,"href":"https:\/\/borges1896.com\/cz-sk\/wp-json\/wp\/v2\/posts\/19616\/revisions"}],"predecessor-version":[{"id":19621,"href":"https:\/\/borges1896.com\/cz-sk\/wp-json\/wp\/v2\/posts\/19616\/revisions\/19621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/borges1896.com\/cz-sk\/wp-json\/wp\/v2\/media\/19617"}],"wp:attachment":[{"href":"https:\/\/borges1896.com\/cz-sk\/wp-json\/wp\/v2\/media?parent=19616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/borges1896.com\/cz-sk\/wp-json\/wp\/v2\/categories?post=19616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/borges1896.com\/cz-sk\/wp-json\/wp\/v2\/tags?post=19616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}