{"id":19616,"date":"2026-04-22T09:04:36","date_gmt":"2026-04-22T09:04:36","guid":{"rendered":"https:\/\/borges1896.com\/cz-sk\/?p=19616"},"modified":"2026-04-22T09:04:36","modified_gmt":"2026-04-22T09:04:36","slug":"znacka-borges-ziskala-oceneni-superbrands-jiz-popate","status":"publish","type":"post","link":"https:\/\/borges1896.com\/cz-sk\/2026\/04\/22\/znacka-borges-ziskala-oceneni-superbrands-jiz-popate\/","title":{"rendered":"ZNA\u010cKA BORGES Z\u00cdSKALA OCEN\u011aN\u00cd SUPERBRANDS JI\u017d POP\u00c1T\u00c9"},"content":{"rendered":"<div data-test-render-count=\"2\">\n<div class=\"group\">\n<div class=\"contents\">\n<div class=\"group relative relative pb-3\" data-is-streaming=\"false\"><span style=\"font-size: 1.125rem\">Organizace Czech Superbrands ka\u017edoro\u010dn\u011b oce\u0148uje v\u00fdjime\u010dn\u00e9 zna\u010dky p\u016fsob\u00edc\u00ed na \u010desk\u00e9m trhu. Smyslem programu je inspirovat a uk\u00e1zat p\u0159\u00edklady hodn\u00e9 n\u00e1sledov\u00e1n\u00ed v oblasti budov\u00e1n\u00ed siln\u00fdch zna\u010dek.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-test-render-count=\"1\">\n<div class=\"group\">\n<div class=\"contents\">\n<div class=\"group relative relative pb-3\" data-is-streaming=\"false\">\n<div class=\"font-claude-response relative leading-[1.65rem] [&amp;_pre&gt;div]:bg-bg-000\/50 [&amp;_pre&gt;div]:border-0.5 [&amp;_pre&gt;div]:border-border-400 [&amp;_.ignore-pre-bg&gt;div]:bg-transparent [&amp;_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&amp;_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8\">\n<div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3 standard-markdown\">\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Jsme hrd\u00ed na to, \u017ee zna\u010dka Borges obdr\u017eela presti\u017en\u00ed ocen\u011bn\u00ed \u201eSuperbrands&#8220; ji\u017e <strong>pop\u00e1t\u00e9 aj v tomhle roce 2026<\/strong><\/p>\n<h6 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Co znamen\u00e1 b\u00fdt \u201eSuperbrand&#8220;?<\/strong><\/p>\n<p>Zna\u010dka s t\u00edmto ocen\u011bn\u00edm p\u0159in\u00e1\u0161\u00ed spot\u0159ebitel\u016fm v\u00fdrazn\u00e9 emocion\u00e1ln\u00ed a\/nebo praktick\u00e9 v\u00fdhody oproti konkurenci. Jde o zna\u010dky, kter\u00e9 lid\u00e9 aktivn\u011b vyhled\u00e1vaj\u00ed, d\u016fv\u011b\u0159uj\u00ed jim a jsou ochotni za n\u011b zaplatit.<\/h6>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>O organizaci Superbrands<br \/>\n<\/strong><br \/>\nSuperbrands je celosv\u011btov\u011b nejrespektovan\u011bj\u0161\u00ed nez\u00e1visl\u00e1 organizace zam\u011b\u0159en\u00e1 na hodnocen\u00ed a uzn\u00e1v\u00e1n\u00ed zna\u010dek. V\u00edce ne\u017e dv\u011b desetilet\u00ed identifikuje ty nejlep\u0161\u00ed z nich ve v\u00edce ne\u017e 90 zem\u00edch po cel\u00e9m sv\u011bt\u011b. Projekt vznikl v roce 1994 ve Velk\u00e9 Brit\u00e1nii, kde m\u00e1 dodnes sv\u00e9 s\u00eddlo.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">V\u00edce informac\u00ed najdete na: <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.czechsuperbrands.com\/\">https:\/\/www.czechsuperbrands.com\/<\/a><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Jak prob\u00edh\u00e1 v\u00fdb\u011br v \u010cesk\u00e9 republice?<\/p>\n<p><\/strong> Proces v\u00fdb\u011bru je d\u016fkladn\u00fd a v\u00edcef\u00e1zov\u00fd. Nejprve organiz\u00e1to\u0159i sestav\u00ed komplexn\u00ed seznam zna\u010dek p\u016fsob\u00edc\u00edch na trhu. Ten je n\u00e1sledn\u011b filtrov\u00e1n na z\u00e1klad\u011b obchodn\u00edch v\u00fdsledk\u016f poskytnut\u00fdch spole\u010dnost\u00ed Bisnode\/Dun &amp; Bradstreet. Pot\u00e9 prob\u011bhne pr\u016fzkum ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed realizovan\u00fd agenturou INCOMIND, kter\u00fd okruh kandid\u00e1t\u016f d\u00e1le zu\u017euje. Fin\u00e1ln\u00ed rozhodnut\u00ed pak n\u00e1le\u017e\u00ed odborn\u00e9 komisi Brand Council, slo\u017een\u00e9 ze zku\u0161en\u00fdch expert\u016f z oblasti obchodu, marketingu, komunikace a m\u00e9di\u00ed, kte\u0159\u00ed sv\u00e1 hodnocen\u00ed kombinuj\u00ed s v\u00fdsledky z\u00e1kaznick\u00e9ho pr\u016fzkumu.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">D\u011bkujeme v\u00e1m za p\u0159\u00edze\u0148 a v\u011brnost \u2014 pr\u00e1v\u011b d\u00edky v\u00e1m nese Borges titul Superbrands ji\u017e <strong>pop\u00e1t\u00e9<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Organizace Czech Superbrands ka\u017edoro\u010dn\u011b oce\u0148uje v\u00fdjime\u010dn\u00e9 zna\u010dky p\u016fsob\u00edc\u00ed na \u010desk\u00e9m trhu. Smyslem programu je inspirovat a uk\u00e1zat p\u0159\u00edklady hodn\u00e9 n\u00e1sledov\u00e1n\u00ed&#8230;<\/p>\n","protected":false},"author":91410,"featured_media":19617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84],"tags":[],"class_list":["post-19616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-chut-zdravie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZNA\u010cKA BORGES Z\u00cdSKALA OCEN\u011aN\u00cd SUPERBRANDS JI\u017d POP\u00c1T\u00c9 - Borges \u010cesko a Slovensko<\/title>\n<meta name=\"description\" content=\"rganizace Czech Superbrands ka\u017edoro\u010dn\u011b oce\u0148uje zna\u010dky p\u016fsob\u00edc\u00ed na \u010desk\u00e9m trhu. 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Smyslem programu je inspirovat a uk\u00e1zat p\u0159\u00edklady hodn\u00e9 n\u00e1sledov\u00e1n\u00ed v oblasti budov\u00e1n\u00ed siln\u00fdch zna\u010dek.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/borges1896.com\/cz-sk\/2026\/04\/22\/znacka-borges-ziskala-oceneni-superbrands-jiz-popate\/\" \/>\n<meta property=\"og:site_name\" content=\"Borges \u010cesko a Slovensko\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BorgesCeskoSlovensko\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-22T09:04:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/borges1896.com\/app\/uploads\/\/Text-vasho-odseku-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"martin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"martin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/2026\\\/04\\\/22\\\/znacka-borges-ziskala-oceneni-superbrands-jiz-popate\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/2026\\\/04\\\/22\\\/znacka-borges-ziskala-oceneni-superbrands-jiz-popate\\\/\"},\"author\":{\"name\":\"martin\",\"@id\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/#\\\/schema\\\/person\\\/8b7e41a6ef6b0c75e98243705cd92a25\"},\"headline\":\"ZNA\u010cKA BORGES Z\u00cdSKALA OCEN\u011aN\u00cd SUPERBRANDS JI\u017d POP\u00c1T\u00c9\",\"datePublished\":\"2026-04-22T09:04:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/2026\\\/04\\\/22\\\/znacka-borges-ziskala-oceneni-superbrands-jiz-popate\\\/\"},\"wordCount\":326,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/2026\\\/04\\\/22\\\/znacka-borges-ziskala-oceneni-superbrands-jiz-popate\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/borges1896.com\\\/app\\\/uploads\\\/\\\/Text-vasho-odseku-2.jpg\",\"articleSection\":[\"BLOG CHU\u0164 &amp; ZDRAV\u00cd\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/2026\\\/04\\\/22\\\/znacka-borges-ziskala-oceneni-superbrands-jiz-popate\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/2026\\\/04\\\/22\\\/znacka-borges-ziskala-oceneni-superbrands-jiz-popate\\\/\",\"url\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/2026\\\/04\\\/22\\\/znacka-borges-ziskala-oceneni-superbrands-jiz-popate\\\/\",\"name\":\"ZNA\u010cKA BORGES Z\u00cdSKALA OCEN\u011aN\u00cd SUPERBRANDS JI\u017d POP\u00c1T\u00c9 - Borges \u010cesko a Slovensko\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/2026\\\/04\\\/22\\\/znacka-borges-ziskala-oceneni-superbrands-jiz-popate\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/2026\\\/04\\\/22\\\/znacka-borges-ziskala-oceneni-superbrands-jiz-popate\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/borges1896.com\\\/app\\\/uploads\\\/\\\/Text-vasho-odseku-2.jpg\",\"datePublished\":\"2026-04-22T09:04:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/borges1896.com\\\/cz-sk\\\/#\\\/schema\\\/person\\\/8b7e41a6ef6b0c75e98243705cd92a25\"},\"description\":\"rganizace Czech Superbrands ka\u017edoro\u010dn\u011b oce\u0148uje zna\u010dky p\u016fsob\u00edc\u00ed na \u010desk\u00e9m trhu. 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